Strategy

GTAT’s most important assets are its expert talent and its locally-rooted partner businesses — deployed through a dual-axis strategy that puts down roots locally while connecting to the world.

A Dual-Axis Strategy

GTAT’s most important assets are its expert talent and its locally-rooted partner businesses. The Association runs on two parallel strategies:
1. A Promotion Center Alliance, rooted locally and connected globally — using green economy principles as its core, the Alliance puts down roots in specific places while connecting them to international standards and conversations.
2. Green business opportunity — helping government bodies shape sustainable-tourism policy and education, supporting remote regions and industries, and expanding both domestic and inbound tourism opportunity through public outreach and education.

Beyond its information/business, cultural-tourism systems, and media-promotion teams (including the “Haoshicheng” travel platform), GTAT currently coordinates 16 thematic, locally-rooted Promotion Centers across Taiwan — a number that continues to grow.

From Policy to Practice

GTAT’s approach moves in four steps: look outward at global pressures and trends; grasp world issues and developments — including climate change, the UN’s 17 SDGs, ESG accountability and transparency, GRI/ISO international standards, and third-party GSTC verification; implement through policy, education, and industry — including cross-border collaboration such as EU climate-adaptation cooperation programs, and place-based revitalization projects across the Tamsui-Kavalan Trail, Dadaocheng, Qigu Creek South, Pingtung, Yilan, Jingtong, Jiufen, Shiding, Tongluo, Daxi, Nuannuan, and Pinglin; and move toward shared global citizenship, by raising public, industry, and government capability from the ground up.

Capacity Building

The Association regularly partners with the China Tourist Guide Association and Ministry of Transportation and Communications, Tourism Administration on in-service training for licensed tour guides — covering topics from sustainable-tourism fundamentals to the practical relationship between ESG and frontline guiding work.